Leave the Catering to the Professionals This Holiday Season

Holiday Entertaining Made Easy with Local Catering Options

Thanksgiving may be over, but the holiday parties are about to kick off. We’re not stressing this holiday season because our friends (and clients) at Thurston Southern Catering have us covered.

Local Charleston caterer, Thurston Southern Catering, is busy dishing up some serious eats fit for the season. This is always a jam-packed event season in the Lowcountry, and the team at TSC is a part of some of Charleston’s best celebrations.

If you are throwing a holiday party or corporate event, let TSC cater. From product launches to holiday soirees, their professional staff will ensure your company’s event is the hot topic at the workplace for days to come. Take a look at some of their signature hors d’oeuvres here.

Here’s one of Thurston Southern Catering’s recipes that we love making for Thanksgiving or Christmas.

Root Vegetable Au Gratin

This dish is sure to impress your house guests this holiday season!

Ingredients:
3 cups heavy cream
1 heavy Tbsp fresh thyme leaves
1 bay leaf
5 cloves roasted garlic
4 lbs. root vegetables (Yukon gold and sweet potatoes, and rutabaga) - sliced 1/3″ thick
4 cups shredded gruyere or Swiss

Instructions:
1) Bring first four ingredients to a simmer. Remove from heat, add roasted garlic, and allow to cool 1 hour. Strain into a large bowl.
2) Preheat oven to 325 degrees. Add sliced root vegetables and 1/2 of the cheese to strained cream bowl. Season with salt and pepper to taste and toss together.
3) Line a 9×13″ casserole dish with parchment and lightly grease pan.
4) Fill pan with the vegetable mixture and level out. Top with remaining cheese.
5) Cover with foil and bake 30 minutes.
6) Remove foil, rotate, and bake another 15-20 minutes or until center is fork tender. Enjoy!

Adult Memory Care Day Center First of its Kind in South Carolina

Caregivers Will Get Assistance with New Memory Care Day Facility Close to Opening in Mount Pleasant

Alice’s Clubhouse, the first medical model memory care center in the Lowcountry will open on Bowman Road this fall. Alice’s Clubhouse is open to adults with mild to moderate memory loss, including but not limited to Alzheimer’s and Parkinson’s diseases and other forms of dementia. Open to adults with mild to moderate memory loss, the 3,100 square-foot facility will host up to 30 members per day, and is now accepting applications.

The co-founders, David AvRutick and Diane Sancho (pictured) hosted a Dusty Boots Tour on October 18 to offer doctors, locals and potential members a first look at the facility and the chance to learn more about membership.

Two local residents, with a desire to improve quality of life for both the Clubhouse’s members and their caregivers, developed the facility from concept through creation. Diane Sancho, MSW, a 30-year veteran of elder care will serve as its executive director. David AvRutick, whose mother, Alice, has Alzheimer’s disease, is its president.

“We are excited to launch the first medical model memory care day center in South Carolina – and one of only a few in the United States,” said AvRutick. “Alice’s Clubhouse will allow those struggling with the disease to live at home longer and be more stimulated socially and cognitively, while at the same time helping their caregivers better maintain their own lives and health.”

The Alzheimer’s Association estimates that:

  • Every minute, an adult is diagnosed with Alzheimer’s disease in the United States
  • One in 10 seniors are living with dementia from Alzheimer’s disease
  • By 2025, the number of people with Alzheimer’s is expected to grow in every state by at least 13 percent. In South Carolina, that number is expected to grow by 35 percent

“Alice’s Clubhouse offers comprehensive services, enabling both its members and their caregivers to live less stressful, more fulfilling lives,” said Sancho. “The goal of our center is to offer support, stimulation, socialization, and relief to our members and their families who are shouldering these challenging conditions.”

The center will have a team of licensed medical professionals on site to assess each club member, administer medications and assist with daily care. Staff includes registered nurses, a physician liaison, a certified nursing assistant and a recreational technician. Dentists, podiatrists, physical therapists, occupational therapists and speech therapists will be in rotation. White linen food service will also be featured at lunch and snack time.

AvRutick envisions opening multiple locations of Alice’s Clubhouse to meet this tremendous growing need, as well as partnering with researchers and hospitals in the field of memory care to contribute to the body of knowledge on dementia, Alzheimer’s, Parkinson’s and the many other conditions that rob individuals of their cognitive abilities.

The structured environment of Alice’s Clubhouse will prioritize therapeutic and recreational programming tailored to each member’s interests, including art therapy, horticulture, baking, music, word games, guest lecturers and reading – all for cognitive stimulation. Salon services, exercise classes and visits by therapy animals will also be offered.

Alice’s Clubhouse is open to adults with mild to moderate memory loss, including but not limited to Alzheimer’s and Parkinson’s diseases and other forms of dementia. A comprehensive assessment for care plan development must be completed before being accepted as a Clubhouse member. The Clubhouse is private pay, although some costs may be covered by a member’s long term care insurance.

Alice’s Clubhouse is located at 1156 Bowman Road, Suite 105, Mount Pleasant, SC 29646. Hours of operation are Mondays through Friday 8:30 a.m. to 4:30 p.m.

To learn more, contact Diane Sancho at diane@alicesclubhouse.com or visit www.alicesclubhouse.com. Alice’s Clubhouse is located at 1156 Bowman Road, Suite 105, Mount Pleasant, SC 29646.

 

 

First Hemp Plantings Hit The Fields in Historic New Movement

20 Permitted Farms Statewide Learning As They Grow

Farmers all over South Carolina have been working overtime in recent months to prepare for the first legal hemp planting in decades. From the Upstate to the Lowcountry, twenty 20-acre parcels are nurturing their first industrial hemp seedlings, all of which will ultimately be harvested and used for a variety of industrial purposes.

SC Farm Communities Now Linked to $10 Billion Global Industry.

Many of the participants are literally betting their family farms on the viability of this new crop. Six-figure investments of real cash, and countless hours of sweat equity, have been made by many farmers since permits were issued in January – all in hopes of gaining a foothold in an industry projected to spur $1.8 billion in U.S. sales by 2020.

Hemp – a member of the cannabis family that does not possess the psychoactive properties of its cousin, marijuana– has more than 25,000 known uses. The hemp plant can be used for fiber, fuel, food, construction, health and wellness products, and more.

“The farmers, researchers and processors who came together to launch the hemp industry in South Carolina are true visionaries,” said Lucas Snyder, founder and executive director of the South Carolina Hemp Farmers Association. “In just a few weeks in their fields, they have made tremendous strides and discovered critical facts about the variations in our state’s micro climates, topographies and support networks, which will go a long way toward helping hemp realize its full potential in South Carolina.”

Hemp Cultivation Attracts New generation of S.C. Farmers

Permitting by the South Carolina Agricultural Department has allowed the initial 20 farmers to test hemp production here. Each approved permit requires farmers to link up with a research institution and to have in hand a commercial production partner. In 2019, 40 permits will be issued.

Popular wisdom claims that hemp is an easy-to-grow crop – disease, draught and pest resistant. Yet the class of 2018 has quickly learned that hemp is as challenging as any other plant. Farmers also note that one region may produce the ideal plants for popular cannabinoid – or CBD – products, while another region is ideal for the row plantings suited for fiber production.

In some participating communities, farmers are focused on one day re-invigorating abandoned tobacco warehouses or textile processors.

“Our association allows each member to collect and share data about these inaugural crops, so that these farmers and communities can benefit from industrial hemp for generations to come.”

Snyder notes that hemp cultivation has attracted a new generation of farmers, for whom stable pricing and abundant end uses are attractive. Many have seen their farms buffeted by variable market conditions that make this year’s cash generator next year’s loss leader.

South Carolina Hemp Farmers Association is an advocacy organization dedicated to creating a robust, sustainable hemp industry in South Carolina.

Charleston Fashion Week Hosts NYC Designers & Top Media

We always say that PR never sleeps and that’s been the case this month. We found ourselves hustling at Charleston Wine + Food Festival followed by Charleston Fashion Week. March is a month when folks in the city never seem to slow down.

We had the opportunity to handle media relations for Charleston Fashion Week® (CFW). The annual event took place March 13-18 in Marion Square in historic downtown Charleston.

Showcasing Charleston’s most fashionable boutiques & trendsetters, and emerging designer and model talent across the country, CFW has fast become one of the premier events in North America since its founding in 2007. Held under the tents in Marion Square, this true multimedia event showcases collections from nationally renowned designer runway shows, glamorous on-site and citywide activities, shopping, chic after-parties, and much more.

We worked with traditional media, bloggers, social media influencers and photographers before, during and after the event to secure media coverage. We arranged on site TV interviews for the featured designers who came in from New York City: Yeohlee and Yigal Azrouel and lead fashion panel judge, Fern Mallis, creator of New York Fashion Week.

Top hits include:

Charleston City Paper - Charleston Fashion Week’s featured designer has dressed Madonna and Kendall Jenner

The Post and Courier - ‘Project Runway’ star and 12-year-old among Charleston Fashion Week designers

Encore Atlanta - 3 Atlantans, Including ‘Project Runway’ Alum, Among Semifinalists for Emerging Designer Competition at the March Event

Arizona Foothills Magazine - Meet Scottsdale’s Own 12-Year-Old Fashion Protégé

Art Mag - Slow Fashion: How Charleston Emerging Designer Heather Rose Johnson is Taking Responsibility to Change the Fashion Industry

TOWN Carolina - Emerging Designer Tygerian Lace delivers novel styles for Charleston Fashion Week

To learn more about CFW, please visit the official website for links to the fashion and model judges panels, emerging designers bios and schedule of events.

PR Agency of Record for South Carolina Tourism

We’ve already hit the ground running as the new PR agency of record for South Carolina Parks, Recreation and Tourism (Discover South Carolina)! Follow along as we #DiscoverSC.

We worked with South Carolina Parks, Recreation and Tourism before at the James Beard House in New York City and two media marketplaces at the South Carolina Governor’s Conference. If we’ve learned anything, it’s that planning events takes teamwork.

SCPRT NAMES SC-BASED PUBLIC RELATIONS FIRM AGENCY OF RECORD

COLUMBIA, S.C. Touchpoint Communications, a Charleston-based boutique public relations agency specializing in effective public relations strategies for clients in hospitality, tourism and economic development, has been named the public relations agency of record for the South Carolina Department of Parks, Recreation and Tourism (SCPRT).

“The cultivation of positive media coverage for South Carolina’s outstanding leisure travel offerings, unique Southern flavors and numerous cultural experiences all aid in helping drive visitors to the Palmetto State,” said Duane Parrish, executive director of SCPRT. “Our internal team has exceeded every PR goal we set in recent years, and we are excited to see what can happen when we forge the passion and expertise of our new partners to generate even more attention on South Carolina.”

To support the state’s robust public and media relations goals for both domestic and international media efforts, Touchpoint Communications is collaborating with Mindy Bianca Public Relations, a Pennsylvania-based firm specializing in hospitality and tourism. Bianca is an industry veteran who formerly headed up public relations for the state of Maryland’s tourism office.

For more information on South Carolina’s many tourism offerings, please visit DiscoverSouthCarolina.com.

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About the South Carolina Department of Parks, Recreation & Tourism/Discover South Carolina:

Discover South Carolina, the marketing brand used by SCPRT, aims to promote leisure travel and tourism to the state of South Carolina. For more information on the Palmetto state’s 47 state parks, bustling cities, charming small towns, festivals and events, authentic cuisine and beautiful coastline, please visit DiscoverSouthCarolina.com. South Carolina…Just Right!

About Touchpoint Communications:

Touchpoint Communications provides public relations, event activation, social media and paid media strategies for organizations focused on economic development, hospitality and tourism. Founded in 2005, the 100 percent female-owned, Charleston-based firm has garnered regional and national recognition for its earned and social media programs.

About Mindy Bianca Public Relations:

Mindy Bianca Public Relations is a small public relations agency that caters to travel and tourism-related clients – destinations, hotels and resorts, and attractions of all types. Collectively, the MBPR team offers nearly 50 years of experience in various fields of communications. Each member of the agency combines expertise with passion for travel, and they have blended strengths to form a “dream team.”

Marketing Lessons from the Past Year

Resolve to take action in time for it to matter

The new year dawns, as it always does, full of hope and promise.

2018 marketing tips Touchpoint Communications
It’s a new year and the clock is ticking to take action on your resolutions

If the end of 2017 is any indication, we’re looking forward to a vibrant 2018. But we don’t think anything is guaranteed, so we push forward, daily, on numerous fronts.

That’s probably true for your business, too. You put your nose to that old grindstone on a daily basis, working toward goals, meeting them, and moving the finish line forward time after time.

Marketing tips for the new year

In the spirit of new beginnings, we wanted to share a few marketing lessons of the past year, and welcome any you’d like to share:

  1. Market when you’ve got a healthy business on your hands! We’re seeing plenty of coverage in national media about the healthy global and national economies. Hurray! Sometimes, upward trajectories can be so comfortable we pull back on outreach efforts. That’s always a mistake: market while you are healthy, and you’ll be in a better position when things change.

2. Marketing can’t save the day if you wait too long to do too little. We are huge believers in the value of marketing promotion for just about any business. But we also know it takes time to make things happen. Sometimes, clients come to us very late in a downward cycle, hoping a new website or a few ads can fix what ails them. If that’s you, level with your marketing partner, so they understand what sort of lifeline you’re hanging onto.

3. There is no such thing as sudden stardom. PR, advertising, marketing, social media…they all take a bit of time to build toward your desired outcome. Don’t expect that you can go from unknown to famous in three months. (Infamous, maybe. But that’s not what we want to see happen!)

4. Choose a marketing partner with whom you can be really frank. Tell them what’s happening with your business. Tell them how they are, or are not, satisfying your partnership needs. The best work happens when people are pulling together in a spirit of trust and cooperation.

And that’s it, our Marketing Resolutions check list for 2018. Here’s hoping you end this year in an even better place than you started it!

Holy Cow, Holy Spokes Bike Share Takes Off!

How do you sustain the momentum of a new product or service launch? You focus as hard on the marriage as you do the wedding!

That’s the philosophy we bring to our work with Holy Spokes, the new Charleston bike share that launched in late May. As they prepared to announce a major milestone, we asked the community:

What do 4,700 buttery biscuits, 11,111 glasses of sweat tea and 2,000 pieces of pecan pie have in common?

The answer is they each total one million calories, the same amount riders burned in just three months since Holy Spokes and Title

Holy Spokes Charleston Bike Share

Partner MUSC Health challenged the community to do so within a year.

Since the launch, Holy Spokes has seen more than 10,000 bike rides traveling almost 25,000 miles - even crossing the Ravenel Bridge.

Touchpoint has helped fuel that success through PR and social influencer outreach that resulted in some great coverage and an ongoing effort to keep people biking.

What a Wild Ride: 13-Year Old Bikes Across the Country for Water Mission International

Potential clients often ask if they can engage us for project work. And our answer is always “that depends.”

It depends on a shared understanding of goals. For us, project work demands and deserves as much heart as we bring to long-term projects. Maybe more. The simple fact is we are pretty bad at doing anything half way.

We had the tremendous pleasure of spending our summer cheering on a 13-year old boy from Charleston as he pedaled from Santa Monica, CA to Sullivans Island, SC to raise money for new wells to bring safe drinking water to other parts of the world.

We’re always happy to lend our powers to others trying to make this world better. And our money’s on Scotty Parker, the young man whose “heart hurt” thinking about other kids who died drinking unsafe water. Thanks to his effort, thousands of people will now count on safe water from new wells.

Project Work: Scotty's Ride For Water Touchpoint Communications Charleston SC After 8 weeks, countless flat tires, and more than a dozen media interviews in towns big and small, Scotty and his team netted more than $580,000 in contributions. And the money continues to roll in.

Scotty’s Ride for Water supported Water Mission International, a global non-profit based here.

This sort of project also reminds us that everybody brings unique gifts to each challenge. Our gifts come in the form of world-class publicists with tenacious, unbending hearts. They spent plenty of days (and evenings, and weekends) pitching, persuading and talking logistics with people all over the Southwest, Midwest and Southeast.

One of our many firm mottos is: “let’s not ask how much we’ll make, but rather, what difference we can make.” Working with people like Scotty Parker inspires us to keep asking that question!

Telling Your Story . . . Digitally

The phrase “tell their story to those who need to hear it” reverberates through our office daily at Touchpoint Communications because stories are at the core of Public Relations. Traditional storytelling is not the only option. A strategy combining traditional and digital storytelling reaches even more of those people who need to hear your story.

Digital storytelling is critically important and goes beyond social media channels. Consider the list below when developing your digital storytelling strategy.

Digital Storytelling - A New Web Standard: HTTPS.

Touchpoint Communications Charleston Blog Digital Storytelling SSL HTTPS

Google is calling for all websites to switch to HTTPS (a secure connection) to ensure they remain safe for transactions like credit card purchases. When a website has a standard HTTP connection, unauthorized parties can observe the conversation between you and the site, i.e., what you are doing or typing while on a website.

Google’s long-term plan is to require an HTTPS for every website, even when users are not sharing sensitive information. This means without an HTTPS address in the future, your website will be marked as “not secure” and will not display your landing page.

Plan ahead and install the right type of SSL certificate to prevent any drop offs or inaccurate analytics tracking for your site.

Digital Storytelling - Mass adoption of Accelerated Mobile Pages (AMP).

If a website is taking too long to load, most of us will immediately close the webpage. Google knows this. User experience, such as page load time, is a primary factor in ranking a website in search engine results.

Touchpoint Communications Charleston Digital Storytelling AMP

Google’s Accelerated Mobile Pages (AMP) Project provides a way to instantly load mobile optimized content (created once) and published everywhere. This saves digital content creators time while making audiences happy, according to a survey from 9to5Google suggesting users prefer AMPs over regular content.

What are AMPs? They allow static HTML pages for mobile users to render more quickly. Instead of sites having inconsistent sizing and coding parameters for loading a page in a browser, it will all be streamlined.

Digital Storytelling - Optimize for Voice Search.

Voice search is booming. According to a Google survey in 2014 conducted by Northstar Research, 55 percent of teens and 41 percent of adults are using voice search more than once a day. Recent studies have suggested that the use of voice recognition will double in the next five years.

Touchpoint Communications Charleston Digital Storytelling Voice SearchVoice search in mobile has a higher percentage of featured snippets (the answer boxes that appear beneath the search results). This means any optimizer should start including keywords based on how people search when they speak into their mobile phones.

The growth in popularity of voice search requires us to anticipate our users’ wants and needs to ensure we are answering their questions above the competition.

Written by Michael Stettner

An Internship That Bridged Classroom and Real World

maddy-longenecker-touchpoint-communications-charleston-prThere’s so much more creativity and science behind public relations than I thought.

When I started my internship at Touchpoint Communications, I was aware that public relations involved social media and event planning, but did not know the extent of what Touchpoint does for its clients.

I quickly learned that PR is also about more than events and posts!

Beyond posting Instagram photos and Facebook updates, they manage a company’s entire public image. I helped Michael and Emily reply to customer complaints, repost customer pictures, advertise new menus and promote different events through various media channels.

Figuring out what kind of audience a company hopes to attract and then creating a social media presence that encourages that audience is pretty clever. Being able to help the team work to meet the goals of their clients was a real learning experience.

Meanwhile, PR is often about working with the media. I learned that the creativity and insight required to gain a writer’s interest combines some of the skills I learned in college. It’s interesting to see the blend of interpersonal skills, marketing and writing that goes into pitching the media.

Writing turns out to be a big part of the work here. After writing innumerable essays for college, it was encouraging to see how those skills will come in to play in the workplace!

Studying organizational communication has exposed me to various theories about structure and its impact on the interactions between employees and their bosses. Watching those different theories unfold in real time proved fascinating!

Seeing a group of adults work in a professional setting that is laid-back and amiable is pretty reassuring for a college senior, and makes the “real world” so much more appealing. This team clearly loves what they do and enjoys their work environment.

The lively work atmosphere and the jovial relationship between all of the employees made my first office “job” far more entertaining than expected.

Written by intern Maddy Longenecker

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