We always say that PR never sleeps and that’s been the case this month. We found ourselves hustling at Charleston Wine + Food Festival followed by Charleston Fashion Week. March is a month when folks in the city never seem to slow down.
We had the opportunity to handle media relations for Charleston Fashion Week® (CFW). The annual event took place March 13-18 in Marion Square in historic downtown Charleston.
Showcasing Charleston’s most fashionable boutiques & trendsetters, and emerging designer and model talent across the country, CFW has fast become one of the premier events in North America since its founding in 2007. Held under the tents in Marion Square, this true multimedia event showcases collections from nationally renowned designer runway shows, glamorous on-site and citywide activities, shopping, chic after-parties, and much more.
We worked with traditional media, bloggers, social media influencers and photographers before, during and after the event to secure media coverage. We arranged on site TV interviews for the featured designers who came in from New York City: Yeohlee and Yigal Azrouel and lead fashion panel judge, Fern Mallis, creator of New York Fashion Week.
Top hits include:
Charleston City Paper - Charleston Fashion Week’s featured designer has dressed Madonna and Kendall Jenner
The Post and Courier - ‘Project Runway’ star and 12-year-old among Charleston Fashion Week designers
Encore Atlanta - 3 Atlantans, Including ‘Project Runway’ Alum, Among Semifinalists for Emerging Designer Competition at the March Event
Arizona Foothills Magazine - Meet Scottsdale’s Own 12-Year-Old Fashion Protégé
Art Mag - Slow Fashion: How Charleston Emerging Designer Heather Rose Johnson is Taking Responsibility to Change the Fashion Industry
TOWN Carolina - Emerging Designer Tygerian Lace delivers novel styles for Charleston Fashion Week
To learn more about CFW, please visit the official website for links to the fashion and model judges panels, emerging designers bios and schedule of events.