Colleen Troy is the founder of the company. A born talker, family lore has it that her first word was facetious (and she will quickly add that she used it in context!).
True or not, words have fueled a full career, first as a community news reporter, then as a PR director at the NYU Stern School of Business. Agency work in Charleston, SC was such fun she decided to start her own company.
Touchpoint Communications was born in 2005 to help organizations tell their stories to the most appropriate audiences. The result has been a “wild ride” marked by growth, evolution and world-class clients and pals.
When Colleen isn’t running the company, she’s applying her obsessiveness to her husband, son, daughter, dog and cats. She is also a frequent adjunct professor at the College of Charleston and a freelance magazine writer and serves on the boards of the Coastal Community Foundation and One80 Place. Reach Colleen at ctroy@touchptcom.com.
FACTS/SKILLS: Strategic planning, copy writing, crisis communications, focus group moderating. MA in Media Ecology from NYU. Frequent public speaker.
Cristy Armstrong is a two-time Charlestonian. Her first stay placed her at CofC and on its sailing team. For four years, she joined the fray in Charleston Harbor, known among the regatta set as one of the toughest venues in collegiate sailing.
A long-time runner, sailor and modern dancer, there’s one thing we have learned about Cristy: she’s a competitor, and doesn’t shy away from hard work. She proved as much during her years with a NYC PR & Event company, where she rubbed elbows with celebs on red carpets and Banff ski slopes.
As our Account Director, Cristy helps clients gain PR placements and social media currency. She's been attracted back by a love for the city, and a desire to make a difference.
When she isn’t working, Cristy organizes CreativeMornings Charleston, volunteers with Be A Mentor and attends Charleston Young Professionals events. She's a recipient of Charleston Business Magazine's 2019 Best & Brightest award and and a graduate of Leadership Discovery with the Charleston Metro Chamber of Commerce. Reach her at Cristy@touchptcom.com.
FACTS/SKILLS: Event management, social media content, PR pitching. BA in Communications, College of Charleston.