A History of Touchpoint Communications
Touchpoint was founded in 2005 to help organizations tell their stories and manage their media channels.
We believe that strategy is as much about what you don’t do as what you do. We only work on accounts and projects for which we believe our skills are a great fit. And we get to work on plenty of great business! Our bread and butter is managing all media: earned, paid and "socialized." Areas of focus include Economic Development/Enterprise and Tourism/Hospitality. Specifically, we provide insight and expertise to community developments (real estate, special events), start-up and growth-stage organizations, and hospitality clients.
To find out more about our employees - who collectively could be described as true go-getters - visit the Life Stories page.
Media Placements:
Typically, people call us because they want their turn in the spotlight. And there's no bigger thrill for us than helping that happen.
Among our placement victories: AARP Magazine, Associated Press, Atlanta Journal Constitution, Atlanta Magazine, BusinessWeek.com, CBS Sunday Morning, Charleston Magazine, Charleston Regional Business Journal, Charlotte Observer, CNN, Garden & Gun, Huffington Post, MSNBC, National Public Radio/SC Business Review, The State, The Today Show, Town & Country, Travel & Leisure, USA Today,Vanity Fair, Wall Street Journal, Washington Post and Where Magazine.
And heck, we just may be the only Charleston PR firm who earned a special certificate from the Guinness Book of World Records. Ask us how!
Media Planning:
Buying media is a complex task: print, broadcast, digital, local, hyper-local, retargeted, native content...it's exhausting, right? Not for us! Our trained media planners utilize strong relationships, tough negotiating skills and keen insight to help maximize clients' paid media budgets.
Social Media:
We're sociable people! And that shows in the award-winning, goal-reaching social media campaigns we've planned and executed for clients. Whether you're trying to navigate Facebook, own a little piece of Pinterest or make sales on Instagram, we're ready to dig in and help.
Awards
Other people have told us we are pretty good at what we do (and thank you!)
2018
Charleston American Marketing Association: Colleen Troy named Marketer of the Year
Atlantic Institute's 2018 Atlantic Peace & Dialogue Awards: Colleen Troy won the Media and Communications Award
2016
Bulldog Media Relations Awards: Best Special Event, World’s Largest Tea Party
Charleston American Marketing Association Awards: Best Event Marketing, Largest Sweet Tea
Charleston American Marketing Association Awards: Best Public Relations Campaign Finalist, Nexton
2015
Charleston American Marketing Association Awards: Best Public Relations Campaign, Gotcha Ride
Colleen Troy awarded Charleston Magazine's Giving Back Award for Creative Talent
2014
Charleston American Marketing Association Awards: Best Special Event Integrated Campaign, ArtFields
2010
Charleston Metro Chamber of Commerce Awards: 1773 Award, Community
SCPRSA Awards: Rookie of the Year, Grace LeSueur Newland
2009
SCPRSA Award of Merit: Marketing Consumer Services, Bulldog Tours
SCPRSA Mercury Award: Issues Management/Crisis Communications, BrandAide
2008
SCPRSA “Best in Show" Award: Lowcountry AIDS Services
SCPRSA Silver Wing Awards: Customer Product Media Relations, Folbot
SCPRSA Mercury Awards: Brand Reputation, Lowcountry AIDS Services
2007
SCPRSA Silver Wing Awards: Non-Profit Media Relations, Smokefree Lowcountry
Miscellaneous
Center for Women: Women in Business Conference “Inspired Woman” Award
College of Charleston: Adjunct Professor of the Year, Marketing