Nonprofits

href="http://www.one80place.org/">One-Eighty Place undertook an $8 million, two-year construction project, to bring enhanced services to the area’s homeless population. The new 30,000-square foot center opened its doors at 35 Walnut Street on November 7, 2014. We love assisting with media relations for such a deserving cause.Touchpoint was tasked with publicizing and infusing more fun into One80 Place's annual Turkey and a $20 donation drive. We conceptualized and executed a fun, festive experience for donors, accounting for the fact that most people only had time to “drive through and drop off.”Local celebrities -- sports team mascots, television/radio personalities and charitable groups -- were invited to greet donors and collect donations. We secured print, online and video media coverage pre-and post-event, and provided social media strategy/execution to support our publicity efforts, and connect with the community. It feels good to do good work, but even better when that work helps raise tens of thousands of dollars and leads to the collection of hundreds of turkeys. This drive enabled One80 Place to prepare and serve 200,000 meals throughout the year.

In January 2018, South Carolina farmers were allowed to cultivate industrial hemp – marking the first time since the 1930s that this sustainable, versatile plant was legal in the state. We’ve partnered with South Carolina Hemp Farmers Association, a 501c5 devoted to driving awareness and uptake throughout the state. Our publicity support has produced numerous opportunities for the Association and its members to grow consumer awareness of the benefits of this lucrative crop.To learn more, read this Post and Courier article.

This hidden jewel in Awendaw, SC is home to 50 species and more than 150 birds of prey. The Center for Birds Prey educates the public on why these birds are critical to the environment, rehabilitates injured raptors, performs research & conservation efforts and undertakes captive breeding. The Center is open from 10 a.m. to 5 p.m. Thursday through Saturday, with tours at 10:30 a.m. & 2 p.m. and flight demonstrations at 11:30 a.m. and 3 p.m. Touchpoint provides general marketing and PR support (including a 2013 hit on The Today Show). As a result, the Center has seen visitation increase 30 percent in since we began working with them. For more information, visit The Center’s website or Facebook page.

In 2017, Touchpoint worked with the Lowcountry Land Trust, the Nature Conservancy and the Land Trust Alliance to create messaging platforms to help statewide audiences embrace and understand the role of conservation easements in their communities. Our focus was on the unique ways in which communities benefit economically, socially and healthfully from protected landscapes and waterways. We also helped organize the Land Trust's 2017 conference, Flourish.