Economic Development/Enterprise

This new concept provides relief to caregivers managing the needs of loved ones with dementia and other cognitive challenges. Our work involves supporting the new business with social, earned and paid media strategies.

Perfectly located in the growing Charleston metro area, Dorchester County offers plenty of outdoorsy fun, but needed a way to tell the world. We worked with local leaders to create a digital and traditional media plan that showcased all the ways to Do More in Dorchester!

The Gadsden is the first purpose-built condominium community on Peninsular Charleston in over a decade, the Gadsden promises a host of amenities that today's buyer craves. Touchpoint helps land the project in the media, and also organizes community building programs like Field Notes, a special insider's speaking series that has featured numerous renowned citizens of the Holy City.

First Capital Bank is a community bank with an emphasis on special attention to its customers. FCB just moved its headquarters to Meeting Street in downtown Charleston. We're helping FCB brand and create an identity the Lowcountry.

Southern Current looks to us to provide everything from advocacy support to media relations, social strategy and ad planning. We’re excited to support this well-managed, dynamic solar energy provider.

Walterboro and Colleton County represent a great option for people seeking the Lowcountry Lifestyle. Touchpoint is responsible for a multi-part marketing program designed to attract relocates of many stripes, to set a spell on "the front porch of the Lowcountry."

Afaxys. The company’s purpose is to provide mission-critical products to safety net health providers. That purpose – serving the un- and under-insured—matches our ideals, and we’re pleased to have been involved since 2007.

Charleston Hemp Company is a “seed to shelf” producer of hemp-derived CBD (cannabidiol) products, which are believed to provide many wellness benefits to humans and pets. Our focus will be using PR, social and paid media to sell the benefits of the full product line available at www.charlestonhempcompany.org and at numerous retail and festival venues statewide.

The Charleston Metro Chamber enlisted our help with a super-fast turnaround of a campaign to improve regional awareness of the need for - and value of - offering more advanced degrees for Charleston-area workers. Our "Degrees of Change" campaign harnessed paid media, social channels, event marketing and publicity to showcase the many ways the local economy has evolved and relies on highly-trained thinkers and doers.

CRDA works tirelessly to promote investment here. Touchpoint has pitched in with event promotion, paid media planning, talent scouting and strategic insights.

Charleston-based Gotcha Group offers two great transportation solutions for college campuses, cities and others: an app-driven bike share program currently employed on 12 campuses, and an eco-friendly electric vehicle ride program available for special events and 12 college campuses. Touchpoint’s work for Gotcha was designed to build consumer awareness in key markets, as well as draw the attention of advertisers and decision-makers who would be interested in harnessing the power of a Gotcha Bike or Gotcha Ride. Some of our successes include features in USA Today, among others. Our work included PR and digital strategy.

Located at the nexus of I-26 and 17 in Summerville, the Nexton community is perched at the edge of the region’s most significant economic growth. As the area’s newest jobs center, Nexton has positioned itself for success by attracting a robust roster of commercial entities. But they didn’t stop there. Nexton’s Brighton Park Village opened in the spring of 2015, and within just over a year more than 100 home sales, a community pool, a new elementary school, and more emerged on site – proving that people really do love the thought of living, working and playing in one connected, convenient place.

Red Harbor Rum hit Charleston shelves mid-2015. The Colonial-style rum clearly tapped into a yearning for authentic, local products, as it became the most successful launch in a decade, according to its distributors. Touchpoint helped the young entrepreneurs get a running head start with a combination of earned media, social media and event support. It all started with a private launch party aside the “Red Harbor” in a private residence on East Battery. Soon, coverage in the Post and Courier, Charleston magazine and from bloggers like the Cocktail Bandits helped fuel interest. And more is on the way!

South Carolina Hemp Farmers Association, a 501c5 devoted to driving awareness and uptake throughout the state. Our publicity support has produced numerous opportunities for the Association and its members to grow consumer awareness of the benefits of this lucrative crop.To learn more, read this Post and Courier article.

STEALTH® Concealment Solutions has landed them in national consumer and trade media, executed a LinkedIn strategy that resulted in a fast $35,000 sale (and counting), and launched the company’s first-ever consumer-facing effort, Stealth Tower Power. Currently, we are working with management to strengthen internal communication.