Client Stories

Alliance for Full Acceptance

When organizers of The Big, Gay Wedding asked us for some PR support, we jumped at the chance. After all, it’s a great story: dozens of Charleston businesses coming together to welcome LGBT weddings in our city. So we set to work helping make something happen in social and earned media.

Launched in the height of summer, with six weeks to make magic happen, we found ourselves working with a very enthusiastic and responsive client. The results speak for themselves: more than 15 million online impressions, thanks to numerous placements. Key were Post and Courier, Associated Press and CRBJ believing, as we did, that this was a story worth telling.

Here’s what board member, Susie Preuter, had to say about working with our team: “Touchpoint took our local “little engine that could” advocacy/fundraising project and helped us reach a national audience with impression numbers that were off the chart. The staff was just darn tenacious in pitching and posting, continually coming up with fresh ideas and paths to reach our target audience. And that expertise and energy was second only to their enthusiasm, optimism, and comedy in managing the many constituents and moving parts of our project. Messaging is critical to our success as an advocacy group and Touchpoint was spot on in representing our organization.”

Belmond Charleston Place

Belmond Charleston Place is a luxury 4-star hotel in the heart of downtown Charleston. We get the fun job of shepherding local and regional media relations for the hotel, Charleston Grill and renowned Chef Michelle Weaver, The Thoroughbred Club, The Spa and special events and stay packages.

Charleston Fashion Week

The 10th annual Baker Motor Company Charleston Fashion Week strutted into downtown Charleston March 15-19, 2016. We were there…providing local and regional PR efforts and rustling up some serious fashion press for the week of shows under the tents in Marion Square.

Highlights: secured more than 130 million digital media hits, 575,000+ print placements and countless broadcast and radio hits. Also, helped place eight stories on this year’s Emerging Designers and nearly doubled the media credential applications of regional media and high-profile bloggers since previous years.

College of Charleston MBA Program

The College of Charleston’s one-year global MBA program is housed in the School of Business’ downtown campus. In its fifth year, the program is gaining popularity and is accredited by AACSB International. Touchpoint has been retained to help the CofC MBA program tell its story through earned and social media.

College of Charleston School of Business

We operate as an extension of the internal communications team in the Beatty Center. We help tell the stories that matter: SBNews - the alumni e-newsletter, faculty research highlights, student internship blurbs and manage social media platforms.

HoM

Burger boutique and pong lounge, HoM www.homcharleston.com has released a new menu and is re-energizing its outreach program. We enjoy delivering a little jolt of caffeine to mature brands, and it doesn’t hurt that these guys make the best burgers in town (and the beer’s not bad, either!)

Kiawah Island Motoring Retreat

Kiawah Island Motoring Retreat is poised to become one of the Southeast’s most popular Concours events. Set for April 15-17, 2016, this event will feature world-class cars, judges and events designed to thrill car enthusiasts. We’re going full throttle to create all sponsorship materials.

Nexton

Nexton is a new kind of place for thinkers, creators and everyone in search of a simpler, richer life. A high-tech community just off exit 199 in Summerville, SC, Nexton will offer homes, businesses, shops, hotels, a school, a large network of trails and parks and much more! Purposeful design, walkability, connectivity and efficiency are at the forefront of design at Nexton. Home to the first gigabit community in South Carolina, every home and business will have internet speeds 100x faster than current speeds with GigaFi.

We are proud to be serving Nexton’s earned, social and paid media needs.

Record-Smashing Sweet Tea Event

When the Town of Summerville decided to make a big deal of their designation as the Birth of Sweet Tea, they went for “really big.” As in a 14,000 gallon container full of locally sourced and sweetened iced tea. And they asked Touchpoint to help them promote their effort to snag the Guinness Book of World Records ranking from the clutches of Chic Fil A. We were happy to oblige, and helped create a local, regional and national PR push for the event. The results were strong, with a Guinness Book adjudicator pronouncing them the victors before a crowd three times the size organizers had envisioned. To learn more about this great town and its legacy, check out this CBS Sunday Morning piece that ran shortly thereafter.

Red Harbor Rum

Created by the youngest distillers in the nation, Red Harbor Rum hit Charleston shelves mid-2015. The Colonial-style rum clearly tapped into a yearning for authentic, local products, as it became the most successful launch in a decade, according to its distributors. Touchpoint helped the young entrepreneurs get a running head start with a combination of earned media, social media and event support. It all started with a private launch party aside the “Red Harbor” in a private residence on East Battery. Soon, coverage in the Post and Courier, Charleston magazine and from bloggers like the Cocktail Bandits helped fuel interest. And more is on the way!

Sea Island Habitat for Humanity

Touchpoint was hired by Sea Island Habitat for Humanity to assist with social media, earned media and paid media. We also created and executed the ReStore’s inaugural Shopped DIY design competition, which yielded increased awareness and local placements in Charleston Regional Business Journal, Charleston Grit, Lowcountry Live and more.

STEALTH® Concealment Solutions

This is just the sort of client passionate communicators love to sink their teeth into. With a very specialized product – concealment for wireless antennas – and a defined-yet-hard-to-find target audience, they present a fun challenge. Our work with STEALTH® Concealment Solutions has landed them in national consumer and trade media, executed a LinkedIn strategy that resulted in a fast $35,000 sale (and counting), and launched the company’s first-ever consumer facing effort, Stealth Tower Power. Currently, we are working with management to strengthen internal communication.

Steinberg Law Firm

Marketing for law firms has experienced an enormous evolution in recent years. And we’re proud to have helped this venerable Charleston firm steer through those times and emerge successful. Our work with Steinberg Law Firm includes collateral development, public relations, digital strategy and television production. Our first TV campaign for this plaintiff’s firm contributed to a 100 percent increase in call volume.

Summers Corner

Touchpoint is helping to grow this “Community in a Garden” by providing media buying, event execution and earned media support. Launching the Summerville, SC community found us doing very targeted “windshield tours” for key local media. We followed that up with a connection between Summers Corner and the BB&T Wine and Food Festival, a sponsorship that helped drive interest. Coming months will find us telling this terrific story through a blend of activities.

The Darling Oyster Bar

The Darling Oyster Bar www.thedarling.com will open at 513 King Street this fall. The seafood-centric restaurant will feature an expansive raw bar, lively beverage program and warm, welcoming vibe. We’re excited to be helping this seasoned team break into the Charleston food scene.