The 10th annual Baker Motor Company Charleston Fashion Week (CFW) strutted into downtown Charleston March 15-19. We were there … providing local and regional PR efforts and having plenty of fun along the way. In preparation, we traded in our flats for stilettos and rustled up some serious fashion press for the week of shows under the tent.

For those who have never been, CFW showcases emerging designers and model talent hailing from along the East Coast. It has become one of the premier fashion weeks in North America.

This five-night celebration under the tents in Marion Square featured more than 40 runway shows, bridal show, Rock the Runway Model Competition™ and of course, the hotly-anticipated Emerging Designer Competition.

We rubbed elbows with top fashion bloggers, the Charleston elite and even one of the biggest icons in fashion – Fern Mallis. She is credited with founding New York Fashion Week and is a celebrated international fashion consultant. We escorted her to a TV appearance at Lowcountry Live, to her book signing at RTW and to the Art Institute of Charleston.

During her appearance at the Art Institute, Mallis turned to hopeful designers to dish out some advice. And was that advice what you’d expect from a fashion titan? Did she tell people to behave like divas? To forget everybody they met on their way up? To pursue fame at all costs?

Nope. Fern told the students and fashionistas: “Be nice!” Simple, elegant and spot-on.

We haven’t stop thinking about this advice since, because it rings so true. Here’s somebody who has built her own successful brand in a tough-as-nails business. As they say on Project Runway: in fashion, one day you’re in, the next you’re out. Fern has stayed in the game a long time, and now we believe it may just be because she combines smarts, taste and niceness. Now that’s a winning collection!

She’s not the only one saying it either. Huffington Post published an article titled, 6 Ways Being Nice To Others Is Actually Good For You which proves that being nice actually has health benefits.

Finally, it may come as little surprise to hear PR practitioners counseling niceness. But truth be told, we’re not all people pleasers in this business. If we’re good at our jobs, we dispense tough love on a regular basis. But if we’re doing it right, we’re delivering it with a spoonful of sugar.

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