We write this on January 2nd, a day that somehow was named a holiday for every company but ours.

We’re back at our desks after a week of telecommuting from places as far as Texas, Virginia and NY, and near as the Isle of Palms. During our time away, we had plenty of opportunity to muse about loss (RIP Princess Leia, George Michael and way too many others); love (we love our clients and legitimately missed them!) and low-down dirty crimes (see: Mariah Carey’s rockin’ NYE).

And so what do we conclude from each of these disparate things? Let’s just say we determined a few rules for the road ahead. If we do this coming year right, we’ll look in the rear view mirror and see that in 2017 we collectively:

  • Worked hard at things that mattered. We never gave up. We overcame obstacles. We gave 100% knowing that there was somebody else out there willing to do that, and more. When we write the obituary for 2017, we’ll make people weep, knowing what an awesome year it was. That’s our pledge.
  • Played hard when we could. This is a stressful business, full of absolute responsibility and nearly zero control over outcomes. That wears on everybody. But making each other laugh, or breaking away for an occasional adventure, balances out the Cortisol. Try it…your spirit will thank you!

Colleen_Touchpoint_Communications_Charleston_SC
Colleen’s favorite holiday event is the Polar Bear Plunge on Sullivan’s Island, SC.

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Kerry shares her knowledge on media buying with College of Charleston marketing students.

Emily_Touchpoint_Communications_Charleston_SC
Emily at Facebook HQ in Palo Alto, CA for a social media summit.

  • Took our lumps. Unlike a certain diva who threw shade at everybody in sight (but, it turns out, refused to participate in the New Years Eve rehearsal), we’ll be successful this year if we admit when we’re wrong. But we’ll avoid catastrophe by doing the prep, the thinking, the planning. And we’ll get extra points if we credit others for our wins. After all, there’s no fun in a lonely, solo victory lap.
  • Grew. We want to look back 12 months from now and gasp seeing that our 2016 selves were not nearly as awesome, smart, prepared, savvy or professionally fit as our 2017 versions have become. But, miraculously, we will all look younger. (Hey, it’s our dream board!)

Cristy_Touchpoint_Communications_Charleston_SC
Cristy is seen with other CreativeMornings organizers from across the globe at the CreativeMornings Summit in Austin, TX.

TPT_Touchpoint_Communications_Charleston_SC
Planning a shot list for Jamaica resulted in great photos like this.

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Michael takes a break to spend time with family in Dallas, TX.

What do you want to see in the coming 12 months, and how will you make it so? Drop us a line. We’d love to share goals and benchmarks along the way!

 

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